Denny S Promotional Strategy Essays

Denny S Promotional Strategy Essays Denny S Promotional Strategy Essay Denny S Promotional Strategy Essay Dynes Promotional Strategy Dynes Restaurant is a run-of-the-mill diner chain that serves to a loyal following of families and other customers. One of the things that make Dynes such a formidable company is its desire and execution to promote its product. Through advertising, sales promotions, and public relations, Denny can compete with other top diner chains in the world. Dynes uses advertising to promote their product. If one has a television at home, they could simply turn it on and see these adds that are constantly on. One of the adds promotes the new 52 54 $6 $8 value menu. This value menu as been a hit for Denny and one of the reasons why is because customers come to the restaurant ready to buy off of it because the advertising it receives. Dynes also has adds in local newspapers and on the radio as well. They really do a nice job of letting the customer know that they are still in fact relevant. Another promotional mix that Dynes restaurant uses is its sales promotion. The restaurant does a fine job of attracting customers through coupons and other sales promotions. Some of those other sales promotions happen locally and in the summer. If you attend a Pirate game, you can chive a free grand slam if one the Pirates players hit a home run in an assigned inning. This is good for Denny because during the game, they always get their name put out there. If a player hits a home run, the only lost item is a few free grand slam coupons. All in all this is a good promotional strategy because all of those people at the games get to hear the Dynes restaurant name. The advertisement is genius. Of coarse Denny also have coupons in newspapers and other outlets for their customers to indulge in. A third promotional mix that Dynes uses to attract customers is its public elation. Dynes often uses press releases when they come out with new products to keep their customers informed. They really do not utilize the advantages of using famous figures to sell their product but it seems as though they really dont have to. Dynes uses plenty of advertisements to attract customers. Its number one will always be the grand slam. The grand slam is the All-American breakfast that you can buy at Dynes because youre an All-American person. It is the perfect advertisement for the restaurant because it is simple, easy, and isnt take much work to as both a dish and an advertisement. The grand slam has been around since Denny has been around and will always be around. McDonalds has the big Mac and Burger King has the whopper. Dynes has the grand slam. Dynes promotional strategy is both similar and different to its competitors. It is the same in that Dynes like a competitor such as Eat both use coupons and commercials to attract customers. Those two companies are different because they both different ways of promoting. For example, Deem/s has its promotions at the Pirate games every night and Eat only has promotions at the ballpark on Saturday night for their scratch off win ticket. Dynes does a nice job of using the five promotional elements but its competitors do as well. Both Dynes and a competitor such as Eat Park utilize their advertising well as they both have running television ads and newspaper ads. They both use personal selling as they both establish relationships with retailers and manage orders and inventory. Both restaurants excel with its public relations. When you think Eat Park, you think of the smiley cookie. When you think Denny, you think of the grand slam. Both items are famous over the country. Both restaurants appeal to the direct market as they both have websites and both have different menu both children and old timers. Dynes Distribution Strategy Dynes Restaurant takes pride in the food that they purchase, prepare, and sell to the general public. One of the things that make Dynes stand Out against its competitors is its ability to do just that. The reason Denny is so good at doing those things is the fact that they have some a strong relationship with their channels of distribution. Dynes food product comes from various farms around the country that are bought by various food suppliers around the country. Dynes then comes in and buys that food for the restaurant. The product is distributed through extensive distribution in that it goes from a farm to a supplier to the actual restaurant. Dynes restaurant mostly sells its product through its restaurant to hungry customers but it is possible IS some places to buy the product through a retailer such as a grocery store. Various Dynes meal can be bought frozen at a grocery store instead of at the restaurant. The types Of retailers that carry Denny product are mostly grocery store but large chain department stores such as Wall-Mart may also carry the product. Dynes Restaurant does an excellent job in getting the products they need to create the products they are selling. That is one of the things that separate them from other restaurants. You will never go to a Denny and get something out of the ordinary that you may not have wanted. Denny may not be the most quality restaurant around, but they are definitely one of the most consistent in their services and product.